What did Google change when generating titles for SERP listings?
It’s not news that Google has historically rewritten a page’s meta title in the SERPs when it was missing or vague. However, with recent changes to how these title rewrites are being generated, SEOs have been noticing a difference.
The change that Google has just announced is that they will (caveat: “generally”) stop rewriting title tags based on the specific Query of a given SERP, in favor of generating “titles that work better for documents overall”.[Read more…] about Update to How Google Generates Page Titles