The big search news in April is that Google is postponing the Page Experience update – this will now be a slow rollout starting in mid-June. But that’s not all that happened this month! We also saw an (as yet unconfirmed) web and local search algorithm update, an explanation that pages need to pass quality checks for indexing, some changes in SERP features and–in other headlines–the Daily Mail is suing Google because they lost organic rankings.
In this roundup you’ll also find us sharing technical tips and tool features to help make your workflow easier, plus a couple Tight Ship hot takes on current industry topics like Rand’s Zero-Click study and the role of Googlebot Desktop in ongoing URL discovery.
Read on for our monthly news and insights roundup for April:[Read more…] about April 2021: This Month in Search